Is your current website performing as well as it could be? Is your digital presence tired and outdated? Are you missing new business opportunities online? Here’s our 10 step guide to seeing if you need a new website.
1. Is your website Mobile Friendly?
A responsive website automatically changes your website’s layout to fit the screen size of the device being used to view it. Serving the website’s content to the user in the best possible manner means that your customers can view your site from anywhere, on any device without losing important content.
2. Does your website take forever to load?
A website’s speed performance is effected by both front-end and server-side components. A slow website can cause users to leave before they have seen your content, resulting in loss of potential business. Additionally, a website with poor speed performance can negatively affect your SEO ranking within search engines.
3. Is your websites look and feel outdated?
Your website is your digital shopfront and often the first way that new potential customers will encounter your business. If your website looks out-of-date and redundant, consider how that reflects on your business. If your website is behind the times, then customers will assume your business is too…
4. Does your website generate you new business enquiries?
A website needs to do more than just look good. It needs to work for you and help grow your business. Generating new business enquiries is a must, whether by providing crucial information about your products and services or easily providing the user with contact and location information.
5. Has your website been search optimised?
Search Engine Optimisation (or SEO) is a term modern businesses hear a lot. In short, it helps search engines read your website and help place you higher within their page rankings. SEO can be split into on-site and off-site optimisation – both can be used to help better position your website. Even if your website looks amazing and functions perfectly, if nobody else sees it then it’s doing nothing for your business.
6. Does your website work well on old and modern browsers?
The technology used to build websites and what they can offer on screen advances all the time. Making sure your website appears and functions correctly in all browsers is important. You don’t want to miss potential business by limiting your audience to only those with older or newer devices.
7. Can you change your website’s content yourself?
Having a website that works with a Content Management System (CMS) allows you to take control of your website by adding, updating and changing your copy and imagery.
8. Is your competition’s website better than yours?
We don’t always see when our business’s website is ready for a change but having a website that stands out from your competition helps you be one step ahead of them. Take a look at the market leaders in your sector. How does your website compare?
9. Have you provided links to your social media?
Connecting your website with links to your Social Media helps grow your digital reach and SEO potential. Social media is a hugely powerful tool for talking about (and getting other people talking about) what you do. There are millions of social media users and with these numbers continuing to increase, the business opportunities represented by social media continue to increase too.
10. Are you concerned that you may need a new website?
Last question. Are you completely happy with your current site? (Come on, be honest). Is it doing everything it could be for your business or are there disappointing parts that are holding your company back? Is reviewing your website a job on your to-do-list that keeps getting pushed back?
Users are increasingly demanding in what they expect from a website; easier to use, information provided faster, and more engaging content. To allow your business to compete in an ever-changing industry, you need to be able to offer this to your customers. If your answers indicate negative qualities for your current website, maybe it’s time to make a change?
Why not team up with a reliable digital agency for your next project? Located on the edge of Manchester’s Media City, we are part of the creative heart of the north, able to provide a professional and bespoke service.
Call us today on 0161 875 2535.