We all know about the big American companies that impress on Twitter.
Whether it is Nike’s motivational (and controversial) video spots or Wendy’s funny replies, these global mega-brands have collected millions of followers on the platform.
But British brands like to do things a little bit differently. Most of them aren’t as big. And just like British people, they aren’t as earnest or pathologically sincere as their American cousins.
In this blog post we want to celebrate the best that British Twitter has to offer. Hopefully the examples will inspire your company to find personal voice for social media marketing.
Brits are courteous, reserved, humorous and badly-dressed. But most importantly, we don’t take ourselves too seriously and Innocent doesn’t either.
They embody everything that Brits think they should be and put a wholesome Great British Bake Off twist on everything.
HOW TO HANDLE MONDAY:
1. Maintain eye contact
2. Avoid any sudden movements
3. Back away slowly
4. Play dead if it gets too close
5. Wait, that’s bears
— innocent drinks (@innocent) October 22, 2018
Like many other companies, Puffin Books’ success on Twitter is all down to their excellent community building skills.
The children’s division of Penguin Books is always trying to engage their followers. They know that readers love talking about books – especially those that inspired them when they were children.
Which books do you treasure from your childhood that you’d like to pass on?
Let us know in the replies! pic.twitter.com/ZKDlTHNhAh
— PuffinBooks (@PuffinBooks) October 21, 2018
Burberry is the most followed British brand on Twitter (we think) with more than 8 million followers.
Their social media strategy matches the company’s business model. Each Burberry post reinforces the brands exclusivity, posting celebrities, limited-time offers and more.
— Burberry (@Burberry) October 11, 2018
Another luxury brand, NET-A-PORTER approaches social media slightly differently. They try to make luxury fashion accessible for everyone.
They post lots of tips, guides and disarming posts to put people at ease and help everyone get on board with exclusive brands.
— NET-A-PORTER (@NETAPORTER) October 17, 2018
British Airways embodies everything that’s brilliant about Britain.
Acting as international ambassadors for our tiny island, the airline doesn’t post all that often, but they celebrate everything from royal baby announcements to Freddie Mercury’s birthday.
Freddie for take-off! Watch our baggage handlers pay tribute to former Heathrow baggage handler Freddie Mercury, as we celebrate the Queen legend’s birthday ahead of the launch of “Bohemian Rhapsody”, the new Queen movie released on October 24th. pic.twitter.com/aiikvWW0UW
— British Airways (@British_Airways) September 5, 2018
Proud, straight-talking and just a little arrogant, sounds like a Yorkshire company to us.
Using wit, good humour and more than a splash of creativity, Yorkshire Tea posts about everything good in god’s own country including cricket, baking and, yep, tea.
Did we make a huge domino rally out of biscuits? Yes.
Can you watch the entire thing right now? Yes: https://t.co/JoT6zQtVzw
If you enjoyed it, are you legally obliged to purchase Biscuit Brew? Yes.
— Yorkshire Tea (@YorkshireTea) July 22, 2018
Being funny is tremendously important for certain Twitter brands. Some companies even hire stand-up comedians to man their support lines.
Remember that you are on a social network. People want socialise and see personality. And Greggs definitely achieves this.
Well that’s Halloween sorted 🎃 pic.twitter.com/HqsY0kejaD
— Greggs (@GreggsOfficial) October 19, 2018
A Twitter feed devoted to Wills and Kate and Harry and Meghan – the next generation of royals.
Documenting their charity work and public appearances, the feed always paints the princes positively and publishes some of the best photos of the world’s most photographed couples.
“It is up to us now to protect this paradise together — not just because it looks beautiful, but because it is an essential part of our existence and will continue to be for our children and their children’s children.” — The Duke of Sussex @QueensCanopy #RoyalVisitAustralia pic.twitter.com/cWFUkdBLOe
— Kensington Palace (@KensingtonRoyal) October 22, 2018