Google have announced they’re releasing a new algorithm on 21st April 2015 which will change the way search results are ranked on mobile devices, affecting any websites that haven’t been optimised for mobile.
This basically means that if your website isn’t currently responsive or mobile-friendly, Google will label it so and drop it down in the rankings. It’s all to do with the user experience, and with over 80% of us now owning a smartphone it makes sense that we want the websites we’re viewing to be as user friendly as possible. That means legible text, links that are far enough apart that even the fat thumbed among us can hit the right one, and the ability to view the site without having to zoom in multiple times.
Google have issued a Mobile-friendly test that will allow you to see if your website has a mobile optimised design. If you do, then you can sit back and relax, but if not, now is the time to invest in a responsive website. Although the updates won’t affect desktop search results, there is now a real need to make websites friendly for mobile users as 48% of web searches now occur on mobile devices.
With just a week to go, now is the time for businesses to consider upgrading to a brand new responsive site, or else risk losing traffic and customers.
Not sure what to make of all this? Take a look at our infographic!